THE MISSION MASTERMIND 2025
From Experience To Brilliance
This Mastermind is for a group of unique women entrepreneurs committed to transforming their business from expert to extraordinary by finding, creating and/or clarifying their mission. |
Do you want to take your business, your brand, your visibility, your expertise and your confidence to new heights over the next year?
Would you love to find a support network that lifts you upward and onward as a mission-led woman; brings you experience, knowledge and vision beyond your own; gifts you the satisfaction of sharing your own skills and insights; and provides a comfort zone where you can relax and be yourself in the company of good friends?
Why not join me and Michaella and become one of 12 like-minded, creative women business owners in our unique Mastermind group where you will be supported and mentored, as well as supporting each other, for 12 extraordinary months. You will be the only woman who does what you do in the group; once you’ve signed up no direct competitor will be able to join.
“I found the Mastermind this year has been a lovely energy, lovely ladies, lots of support and friendship and deepening of relationships from the previous years. So that’s been great and really worthwhile and, as ever, lovely support from Lucy and Michaella. I am staying for this coming year to get really focused.”
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The Mission Mastermind is hosted and mentored by Lucy McCarraher, award-winning serial entrepreneur and business leader. Founder and CEO of BookMagic AI, Founder of Rethink Press, the Business Book Awards and Mission Magic (previously the ABOO Women’s Group), Lucy won a Stevie Award for Helping Other Women in Business, and Business Woman of the Year, Creative Industries in the Great British Women Entrepreneur Awards. She has mentored hundreds of business leaders to build their businesses through writing their book and for the last five years has mentored groups of women to be their best in life and work. This Mastermind famously works its magic by focusing on each woman’s mission. |
| Managing and supporting the Mission Mastermind is Michaella Brown, successful marketing consultant and social media amplifier. Michaella has worked with Lucy since the inception of the ABOO Group and has helped grow it to a membership of nearly 2000, sourced guests for 80+ Lunchtime Learning sessions, and top authors for ABOO Book Club Meet The Author calls. She has been working in marketing for speakers, authors, coaches and industry leaders for over 10 years and has developed some super-smart lead generation on social media. Michaella creates the Mission Magic LinkedIn events and attracts hundreds of warm leads for everyone’s session. She is a valuable asset to women leaders and organisations seeking to amplify their presence online. |  |
“Lucy McCarraher, you provided a calm and nurturing space for me to heal and grow with your Mastermind. Thank you, Michaella Brown for your support and friendship and all the Mastermind ladies for seeing in me what I didn’t.”
So, what will you get as a member of the 12-month Mission Mastermind?
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Membership of the Mission Mastermind LinkedIn Group |
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Membership of the Mission Mastermind WhatsApp Group |
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Membership of the Mission Mastermind Social Pod WhatsApp Group |
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Free attendance at the Mission Meetup Networking Events |
“This group has been incredibly valuable. I think it’s been very valuable to all of us, but I know it’s been valuable to me and I have a lot to thank it for this year, particularly for the support that everyone gave me and feedback on my ideas. It’s just such an open group. It’s one of the few places where you don’t have to think politics, positioning, pretence.”
12 x monthly 120-minute online group calls facilitated by Lucy
Every month, three Mastermind members have 40 minutes to give a short presentation on their mission: their latest thinking, a business pivot, a new service or product, or problem they are facing… and get feedback, analysis and accountability from the group. These group calls are unbelievably valuable, rich in powerful insights, and filled with the magic energy of Lucy’s, Michaella’s and each other’s wisdom, expertise and friendship. The resulting development, growth and focus of members’ businesses over the year is tangible.
Calls are recorded and posted in the LinkedIn Group. Calls are on Mondays, 6.30 – 8.30pm GMT/BST. We kick off on Monday 3rd March.
“I look back and think there were a lot of big events last year and somehow being part of this group has been a container whilst I’ve been through the waves of it, and helped me stay in equilibrium throughout.”
Your Live Mission Magic presentation sessionYour 60-minute interview with Lucy featuring your latest offering or thought-leadership is promoted through LinkedIn and Facebook events, with personal invitations issued from Lucy’s and Michaella’s extensive contact list as well as your own. The recording of your presentation/interview with Lucy is posted on YouTube, in the 2,000 strong Mission Magic Facebook group and you can personally send the link to your new 100+ warm leads on LinkedIn this promotion will have generated. This process will give you the valuable, repeatable skill of using events to increase your authority, influence and visibility, build new relationships and generate leads. “I took £6,408 today as a result of my Mastermind Lunchtime Learning session! Result!”
“I’m really clear on my mission now. I loved designing my lunchtime learning and pulling everything together. I was chuffed with all the feedback. It felt like a very important exercise of integration. I loved delivering it and I want to do another one really soon. If I had to sum this year up, it has been integrating.”
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In-person meet-ups during the year
Typically in London, though depending on members’ locations and wishes, we will have three lunch-time meet-ups for group members over the year (cost of meals not included in membership price) and optional ad hoc one-to-one in-person sessions can be arranged with Lucy. Based on members’ availability, these in-real-life sessions add a further level of trust and empathy between members as well as being very fun social events.
“I just want to take a moment to express my deep gratitude for each of you and for this space. Being part of this mastermind has been a privilege—I’ve learned, grown, and been inspired by the brilliance, generosity, and ambition that runs through this group. Thank you Lucy for inviting me in – it has been a real honour to get to know you all. Thanks Michaela for supporting me and us and being a cheerleader out in the bigger wider world of social media.”
1 x 1-hour one-to-one mentoring call with Lucy
To be scheduled at any time during your membership. Lucy’s experience as a serial entrepreneur, creative, business leader and women’s mentor allows you to discuss any personal and professional issues in depth and in confidence and come away with inspiring insights and practical suggestions.
“The reason I joined is because of you, Lucy. I just felt I needed to be in a room, virtual room or real room, with a nurturing energy. And I knew that that was what I was going to get with your mastermind. Just really kind, beautiful souls coming together and somewhere that you could be real and raw and vulnerable and it was okay.”
1 x 1-hour one-to-one support call with Michaella
To be scheduled at any time during your membership. Michaella will give individual advice on promotion, social media and networking. She may be able to offer further time for ad hoc research and promotion at insider prices.
“I didn’t know what to expect, but being part of the Group of ’24 has been a wonderful experience. I can’t thank you all enough for your true friendship and support. Lucy, you’re incredible – advice 24 hours a day, every day of the week. I don’t know how you manage it! Michaella, your support has been the perfect complement. I can’t wait to see what 2025 has in store for us.”
A LinkedIn ‘engagement pod’
Through which we all support each other’s content to maximise our visibility and boost our social proof as well as authority by association, also has unexpected and often magical effects. No more worrying about putting out content and getting zero or little engagement.
A range of opportunities
These might be beneficial to all or individual members, as well as ideal people to connect with, including new business referrals, speaker and podcast opportunities, relevant awards, PR opportunities, etc.
“Joining such a brilliant, talented group of ladies has been the highlight of 2024. I’m profoundly grateful for your support and friendship – and for the wisdom you have given so freely.”
We ask all Mastermind members to make the following commitments:
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team@lucymccarraher.com https://www.linkedin.com/in/lucymccarraher/ https://www.linkedin.com/in/michaella-brown-99aaa0a7/
“I never 100% understood the concept of a mastermind until being involved in this one but it’s like business coaching but with 12 heads instead of just one. Checking other coaching and mastermind prices, this really is a bargain – any woman with their own business should be jumping at it.”
